Proposal Document
Strategic Online Visibility & Marketing Plan
3-Month Digital Marketing Program
Date
November 30, 2025
Prepared for: Your organization
Prepared by: LoopingBinary
Positioning and Main Goals
Your organization is not simply “selling tickets” or “running logistics”; it is a multi-service partner connecting travel, shipments, advisory, and digital services under one roof. The strategy should position you as the most reliable, easy-to-reach, and easy-to-book team for customers who expect safe travel and fast logistics.
Core goals for the 3-month program:
- Make your brand easily discoverable when people search for flights, parcel shipping, and mission-critical services.
- Turn social media, WhatsApp, and web funnels into consistent sources of qualified leads.
- Build a trusted brand with visible reviews, testimonials, and clear contact channels that drive direct calls, messages, and bookings.
- Generate 100-150+ qualified leads across local, regional, and international markets.
Positive Impact and Client Potential
This three-month digital marketing program is not a mere expense, but a strategic investment designed to maximize Return on Investment (ROI) and establish your business as a key player in logistics in Cameroon and beyond.
Digital Channel Impact Analysis
| Digital Channel | Direct Positive Impact | Contribution to Growth |
|---|---|---|
| Google Ads | Conversion Speed: Immediate access to customers with strong purchase intent | Increase in Immediate Revenue from high-margin services |
| Facebook & TikTok Ads | Reach Expansion: Reaches the diaspora and SMEs regionally | Growth in Awareness and Volume: Creates demand where it didn't exist |
| SEO & GMB | Credibility and Free Traffic: Positions company as trusted authority | Reduction in Long-Term Customer Acquisition Cost (CAC) |
| Video Content | Increased Engagement: Humanizes brand and increases CTR on ads | Loyalty and Trust: Videos generate more sharing and recall |
Client Potential: Statistical Forecasts (3 Months)
The average budget is mostly allocated to paid advertising (700,000 FCFA), allowing for a concrete forecast based on average B2B and service industry statistics.
Reference Statistics
Estimated Customer Acquisition Cost (CPA): Based on global averages for business services and logistics (around $90 - $100, or approximately 55,000 - 65,000 FCFA for a final conversion), we will be more conservative for the African/local market by aiming for Qualified Leads (quote requests) rather than immediate final clients.
Target Cost Per Qualified Lead (CPL): We target an average CPL of 8,000 FCFA to 9,000 FCFA for warm leads (Google Ads) and a lower CPL for cold leads/awareness (Facebook).
Regional Lead Generation Forecast
| Regions Targeted | Primary Target Channel | Estimated Average CPL Goal | Potential Qualified Leads (3 Months) |
|---|---|---|---|
| Cameroon | Facebook Ads, Google Ads & TikTok Ads | 8,500 FCFA | 50 to 75 Leads (High intent, B2B/Urgency) |
| Africa | Facebook Ads, TikTok Ads & SEO | 8,000 FCFA | 35 to 55 Leads (Diaspora, Regional SMEs) |
| Worldwide | Google Ads & SEO | 9,000 FCFA | 15 to 20 Leads (High value, International Freight) |
| TOTAL ESTIMATED | Multi-Channel Approach | Avg. 8,500 FCFA | 100 to 150+ Leads |
3-Month Implementation Plan
1. Professional Website (LoopingBinary-delivered)
- A fast, mobile-first website (FR + EN) with clear sections: "Airline Tickets", "Import-Export & Transit", "Parcels & Shipping", "Business Services", "About & Team", and "Contact / WhatsApp / Call now".
- Simple online request forms: "Book a Flight", "Request a Parcel Shipment", "Ask for a Quote", each connected to email/WhatsApp.
- Local SEO setup: Pages optimized for searches like "billet d'avion Douala", "agence de voyage Akwa", "envoi de colis Europe depuis Douala", "import export Douala".
2. Google Business Profile and Local Listings
Create or optimize your Google Business Profile with accurate address, phone, photos, and website. Encourage every satisfied customer to leave reviews using the keywords your market searches for.
3. Brand Identity and Messaging
Create a clean brand kit: logo refinement, colors, fonts, and brand slogan. Prepare core message pillars: Reliability, Proximity, Multi-service.
1. Social Media Setup and Content Plan
- Priority platforms: Facebook, Instagram, TikTok (for reach) and WhatsApp Business (for closing).
- Content types (3–5 posts per week): Deal & promo posts, Educational posts, Proof & trust posts, Behind the scenes posts.
2. Campaigns Focused on Douala & Diaspora
Run geotargeted Facebook/Instagram/TikTok ads focusing on people in Douala and diaspora (Europe/USA) that sends money and parcels to Cameroon.
3. WhatsApp Business as Sales Machine
Set up WhatsApp Business with service catalog, quick reply templates, and automatic greeting messages. Put WhatsApp button everywhere to reduce friction.
1. Online Booking/Lead Funnels
Simple landing pages with forms for airline tickets and parcels. Human agents respond with best offers.
2. Reviews, Testimonials, and Case Studies
After each successful trip or shipment, ask customers for reviews. Create "success story" posts to build trust.
3. Video Content Production
Create engaging video content: office tours, client testimonials, educational content, promotional videos. Distribute across TikTok, Facebook, Instagram, and YouTube.
4. Measurement and Optimization
Track weekly and monthly: website visitors, calls, WhatsApp chats, form submissions, cost per lead (CPL) and conversion rates by channel. Optimize campaigns in real-time.
1. Signature Offers and Bundles
Create signature bundles: business traveler packs, parcel + ticket combos, or seasonal family offers. Promote them as a clear point of differentiation.
2. Email and SMS/WhatsApp Remarketing
Capture emails and phone numbers. Send monthly newsletters, targeted messages for holidays, and follow-up messages to warm leads.
3. Corporate and B2B Outreach (Initial Setup)
Use LinkedIn and direct outreach to local businesses and import-export companies. Propose corporate contracts with dedicated account managers.
Expected Results After 3 Months
Quantitative Metrics
- 100-150+ qualified leads across all channels
- Professional website with full SEO optimization
- Active social media presence (Facebook, Instagram, TikTok)
- Optimized Google Business Profile with positive reviews
- WhatsApp Business fully set up and integrated
- Multi-channel advertising campaigns running and optimized
Qualitative Benefits
- Established online presence and brand recognition in Douala
- Trusted reputation through reviews and testimonials
- Streamlined lead generation and conversion process
- Foundation for long-term growth and scalability
- Reduced customer acquisition costs through SEO and organic channels
Investment Summary
Program Duration
3 Months
Primary Focus
Digital Marketing, Lead Generation, Brand Building
Expected Qualified Leads
100-150+ leads
Average Cost Per Lead
8,500 FCFA
Advertising Budget Allocation
700,000 FCFA (primarily for paid advertising)
This strategic investment positions your organization as a dominant player in your market, with a sustainable foundation for continued growth beyond the initial 3-month program.
Why teams sign with LoopingBinary now
Industry-fit Strategy
This plan adapts proven travel, logistics, and SaaS tactics (website, local SEO, social ads, WhatsApp funnels, reviews) to your reality, with clear deliverables and timelines.
Fast, Visible Wins
Within the first 30-60 days, you already have a professional site, optimized Google presence, active social accounts, and campaigns generating calls and WhatsApp leads.
Proven ROI
Based on industry statistics and our multi-channel approach, we forecast 100-150+ qualified leads over 3 months, with an average cost per lead of 8,500 FCFA (≈ $15), maximizing your budget.
Long-term Foundation
LoopingBinary not only builds the tools (site, tracking, automation) but also helps manage and optimize campaigns, measure results, and refine strategy so your team becomes the go-to partner.
Multi-channel Approach
By combining Google Ads, Facebook/TikTok Ads, SEO, and video content, we ensure maximum reach across local, diaspora, and international segments while building immediate revenue and long-term brand equity.
Ready to Transform Your Digital Presence?
Let’s discuss how LoopingBinary can help your organization achieve its digital marketing goals and establish a dominant presence in your market. Contact us to schedule a consultation and get started on your 3-month transformation.
This proposal is valid for 30 days from the date of issue. For questions or clarifications, please contact us at contact@loopingbinary.com
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